The Installer Report
The New Playbook for Local Service Ads
LSAs reward responsiveness and proof. The playbook is part ads ops, part call center discipline, part review engineering.
By : Alex Rivera
Illustration by Installer Report
Disputes and budget bleed usually trace to slow response and weak verification—not “bad leads.”
Budget and geo hygiene
Tighten radii where drive time kills margin. Raise bids only after answer rate and booking rate justify it.
Message handling
Treat inbound messages like SLA tickets: first response under two minutes during business hours.
Dispute documentation
Keep photos, transcripts, and timestamps. Platforms reward shops that behave like regulated operators.
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